If you ask any business owner what is the single most important aspect and the single most difficult aspect of running their business, the answer will invariably be marketing. Writing about anything is difficult, try writing about your own business and then getting that message around the world – virtually impossible for some. This is where guerilla marketing comes in with the help of I Am Beyond.

Guerilla marketing is different, it’s a bit like warfare, winning the battle by using alternative techniques that are beyond the mainstream to give you an edge. I Am Beyond are a specialist marketing agency in this area and have a range of fantastic guerrilla marketing ideas that can help you to promote your brand, product or service that are cost effective and have the maximum impact. Pop up shops are a great example of this, get a unique shop, something completely different from the rest of the high street in a temporary space from a day to a month, this really creates a buzz around your business. The impact is longer lived though because the whole point of this type of experimental marketing is that it is unique and shows potential consumers and current clients that your product offering is unique. Tactical marketing is also cost effective, this style tends to be cheaper than other forms of marketing because it is short lived but the impact for your brand is there for the longer term, try it!